Furthermore, many small e-commerce sites have become huge through Instagram. Popular brands like Nike create amazing stories to inspire people and create brand awareness around the globe. Stories aren’t just highly popular among users but it’s also a favorite marketing tool for brands. Stories increased the average time spent in-app to 30 minutes per day. ![]() More than 500 million Instagram users are using Instagram stories. That’s one of the secrets why Instagram stories work so well. People don’t want to miss out on the latest story their favorite actor uploaded. ![]() Why is the availability limited? Because it creates a sense of FOMO (fear of missing out). Instagram stories are videos or pictures that you can display for 24 hours.
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